Fiber Basics

At Kellogg, we know fiber
In 1915, W.K. Kellogg, the founder of Kellogg’s cereals, invented Bran Flakes®, the world’s first high-fiber breakfast cereal. Today, Kellogg has more ready-to-eat cereals that are good or excellent sources of fiber than any other cereal manufacturer in the United States.^1,2 Kellogg provides a variety of other fiber-filled foods, including Kellogg’s® Froot Loops®, Apple Jacks® and Corn Pops® cereals; Kellogg’s FiberPlus™ bars and cereals; Frosted Mini-Wheats® cereal; and Special K® cereals and protein products.

Fiber is an important nutrient
In addition to tasting great, studies show that fiber plays a positive role in weight management, digestive health, heart health, improved mood and decreased risk for certain diseases.

Are you getting enough fiber?
While the benefits of fiber have been recognized for centuries, the fact is that 9 out of 10 Americans — children and adults alike — are not getting the recommended amount of this important nutrient. See how your food choices contribute to your fiber intake for the day using our Fiber Tracker. Get started.

1 Based on 80.7% share of the cereal category according to IRI, 52 weeks ending Feb. 22, 2009

2 Based on 42% share of ready-to-eat cereals that qualify as a source, high source and/or very high source of fiber. Nielson GB+MM+DRU, latest 52 weeks ending March 12, 2009