*KELLOGG’S™ WHERE WILL BREAKFAST TAKE YOU NEXT? INSTANT WIN GAME AND SWEEPSTAKES Abbreviated Rules. No Purchase Necessary. Open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older at time of entry and are registered members of the Kellogg’s Family Rewards™ program. You must be a registered member of the Kellogg’s Family Rewards™ (“KFR”) program in order to participate. To become a registered member of the KFR program, go to https://www.kelloggsfamilyrewards.com/en_US/login.html (“KFR Website”) and follow the instructions to complete the registration. Promotion begins 5/6/13 at 12:00:00 AM (ET) and ends 3/1/14 at 11:59:59 PM (ET). To play the Instant Win Game, at participating retailers, look inside specially marked packages of Kellogg’s® Ready-To-Eat-Cereal products for a Kellogg’s Family Rewards™ code (“Code”). Then, go online to www.Breakfast50K.com (“Entry Website”) to register (for new members) or log in (for existing members) and enter your Code. If you receive a winning message during your online session at Website or winning email notification upon entering your Code, then you are a winner – subject to verification. You may also request a free Code/copy of Official Rules by sending a self-addressed, stamped envelope to: Kellogg’s™ Where Will Breakfast Take You Next? Instant Win Game and Sweepstakes, P.O. Box 7365, Kalamazoo, MI 49003-7365. VT residents may omit return postage. Request for free Code/rules must be postmarked by 3/1/14 and received by 3/8/14. You will be automatically entered into the Sweepstakes upon completion of your Game play. Subject to complete Official Rules at Entry Website. Instant Win Game - Odds of winning depend on total number of eligible entries received and the order in which they are received. Sweepstakes – Odds of winning depend on the total number of eligible entries received from all methods combined. Void where prohibited. Sponsor: Kellogg Company, One Kellogg Square, Battle Creek, MI 49016.