Enter now and you could WIN a SCHWINN for everyone in your family! (up to $750) 100 Instant Grand Prizes! To be awarded in the form of a $750 Target® GiftCard.

500 Instant First Prizes! Bike reflectors featuring favorite Kellogg characters.

Abbreviated Rules. No Purchase Necessary to Enter. Begins at 12:00:00 p.m. (ET) on 7/1/09 and ends at 11:59:59 a.m. (ET) on 9/30/09. Play online by going to www.kelloggs.com/schwinn, complete the online registration and follow the online instructions to play the Game. Registration is free. Open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older. Void where prohibited. For details on how to play for free and complete Official Rules go to www.kelloggs.com/schwinn. Sponsor: Kellogg Company, One Kellogg Square, Battle Creek, MI 49016.